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Fresh off his triumph as Artist of the Year at the 26th Telecel Ghana Music Awards, award-winning musician King Promise has announced his decision to sponsor entertainment journalist Tilly Akua Nipaa’s master’s degree in Public Relations.
The artist made this heartwarming gesture public during an interview with Nana Romeo on Accra FM, explaining that it was a token of appreciation for Tilly’s exceptional support during his awards campaign.
“I like Tilly. I believe she was diligent in executing her job,” King Promise stated. “I was just speaking with my manager—she’s going to do her job, and I want to pay for that. She’s done a great job and contributed significantly to what we achieved.”
He went on to commend her professionalism and integrity, highlighting the respectful and fact-based approach she brought to her coverage.
“She speaks facts and represented us so well,” he continued. “She didn’t step on people’s toes—she was respectful and professional, and I respect that. This is my way of giving back.”
Heading into the Telecel Ghana Music Awards with 10 nominations, Tilly Akua Nipaa was instrumental in shaping the narrative around King Promise’s candidacy, particularly championing his bid for Artist of the Year.
King Promise ultimately walked away with four awards on the night: Artist of the Year, Album of the Year, Best Afrobeats/Afropop Artist, and Best Afropop Song.
His decision to support Tilly’s academic aspirations has been widely praised as a meaningful expression of gratitude and a nod to the often-overlooked contributions of media professionals in the music industry.
Watch the moment King Promise was announced the winner of the Artist of the Year at the 26th Telecel Ghana Music Awards.
